"Marketers need to spend less time making promises and more time keeping them." - Seth Godin
Our world is filled with people who spend their time making promises, claims, and boasts. Very few spend their time delivering. And I can see why. We reward those with audacious promises and we get bored with everyday diligence.
So whether you are a marketer, a project manager, a baker or a housewife, there is something to learn here. When you look at your day, what percentage of the time are you making promises about what you will do and what percentage are you delivering on those promises?
Sometimes we get addicted to making promises. We get a rush from the connection, the potential, the power of what might be. It is so thrilling that we immediately seek out the next rush. The problem of course is that we have now left that old promise in the dust and have extended ourselves so much that we are unlikely to be able to fulfill it.
Generous people learn to be generous with their promises and with the follow through. It would not be true generosity if they didn't, right? If I only promise to give a donation, I am not generous. It takes follow through to call it generosity.
The same is true in every other area (including our minds). Being generous requires more than promising to share your thoughts. You have to actually share them in a meaningful way!
What areas have you made promises but failed to follow through? What can you do today to make a change and begin to show true generosity?